instagram Pitch Presentation Video

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In evaluation of my final design solution, I feel the design meets the user personas problem of encorporating movement into the feature. It also solves the issue of brand identity/values for the user to clearly see as one of the options to select. Transparency, trust and authenticity is the backbone of this design idea as it gives users visibility authentically chosen information that the user wants to see in settings, rather than being based off of the algorithym. 

I think that my secondary research was very important in giving context to my primary research and solutions. 

The quote inparticular made me realise that it is important to launch new features at the right time and simplify design aesthetics/ ideas in order to get the best user results. 

" Attractive things work better"  this shows that designs should be usable and functional striped back to basics to prevent masking usability problems and prevent them from being discovered.

The importance of making sure that campaigns are done in a certain order to enable the success of user traction in paramount. This is shown through my secondary research quote:

"Run sales and promotion campaigns after you've built a loyal and engaged following through other campaigns." This shows that campaigns such as Cause campaigns e.g. awareness day/event or collaborations by cross-promoting makes the user feel apart of a worthy community cause which helps build brand identity values on Instagram. 

From my peer feedback I have tweaked my presentation audio slightly in order to improve the viewing. I am now happy with the video presentation I have created as it shows a clear and in depth look at the feature from Empathise stage: phase 1 through to Prototype: Phase 4.

In reflection I would ask more users of Instagram in the Empathy Interview stage to gain more of a wider insight as well as watching my peers presentations i was  inspired to ask in a more natural conversational style in response to what the user is saying rather than having set questions. This is something I will bare in mind for future projects.

I am now looking forward to further underpinning the skills and processes I have learnt and apply them in the next projects.